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How these numbers are produced

Why people use it

Every number in here can be taken apart until you reach a public dataset and the release it came from.

Six factors, and the weights are yours
Start from the weighting recommended for your business type, then move it. The ranking updates as you drag, and saving is optional.
Reports written by a fixed procedure
Findings are composed out of the figures, so no sentence can contain a number that is not in the data. Downloadable as a PDF.
It tells you when it cannot tell you
A factor that could not be computed is dropped and declared, never filled with a zero. Fourteen limitations are published.